Asansol: Heavy shopping was witnessed in markets on the occasion of Bhai Dooj or Bhai Phonta. Siblings thronged various shops to buy gifts for each other. However, this year the Bhai Phonta market was dominated by trends of Kantha stitch and handmade Punjabis, along with Kantha stitch sarees. There was also a strong demand for handmade batik fabrics, short kurtas, and apparel with Ajrakh and natural prints. Buyers in Bengal have always had a special fascination for handicraft garments. Continuing this trend, batik Punjabis, Kantha stitch, and handmade Punjabis were on the gift list for Bhai Phonta this time as well. In particular, the demand for Ajrakh and natural prints was higher. Along with Punjabis, many people also bought short kurtas. Kantha stitch sarees featured prominently on the gift list for sisters. Pure silk Kantha stitch sarees start at Rs 7,000, while blended silk Kantha stitch sarees are available for Rs 1,500. Additionally, hand-batik cotton sarees start at Rs 1,800, and pure cotton sarees are priced at Rs 6,000. According to traders, there is a good demand for Punjabis and sarees in the Bhai Phonta market this time. Kantha stitch and handmade Punjabis are available starting from Rs 500, while kurtas start at Rs 300. Ajrakh and natural print garments are also in demand. Brothers also bought sarees and various other items to gift their sisters. This time, a festive atmosphere prevailed in the market surrounding Bhai Phonta. Bengali handicrafts and traditional clothing have once again secured a special place in the gift list.
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Bhai Dooj: Kantha Stitch, Handmade Punjabi, and Sarees Trend
On the auspicious occasion of Bhai Dooj and Bhai Phonta, traditional attire saw huge demand, with Kantha stitch sarees and handmade Punjabis as major attractions.

कांथा स्टिच साड़ी |Arthik Dhara Photo
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